Handbuch Werbeforschung
VS Verlag für Sozialwissenschaften
Chapter title |
Werbung im Rahmen der Marketingkommunikation
|
---|---|
Chapter number | 6 |
Book title |
Handbuch Werbeforschung
|
Published by |
Springer VS, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-531-18916-1_6 |
Book ISBNs |
978-3-53-117426-6, 978-3-53-118916-1
|
Authors |
Jörg Tropp, Tropp, Jörg |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 1 | 20% |
Unknown | 4 | 80% |
Readers by discipline | Count | As % |
---|---|---|
Economics, Econometrics and Finance | 1 | 20% |
Unknown | 4 | 80% |