Handbuch Werbeforschung
VS Verlag für Sozialwissenschaften
Chapter title |
Akteure und Akteurskonstellationen in der Werbung
|
---|---|
Chapter number | 5 |
Book title |
Handbuch Werbeforschung
|
Published by |
Springer VS, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-531-18916-1_5 |
Book ISBNs |
978-3-53-117426-6, 978-3-53-118916-1
|
Authors |
Thomas Schierl, Kai Peter Oberhäuser, Schierl, Thomas, Oberhäuser, Kai Peter |
Country | Count | As % |
---|---|---|
Germany | 1 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 100% |