Handbuch Werbeforschung
VS Verlag für Sozialwissenschaften
Chapter title |
Planung von Werbeausgaben
|
---|---|
Chapter number | 7 |
Book title |
Handbuch Werbeforschung
|
Published by |
Springer VS, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-531-18916-1_7 |
Book ISBNs |
978-3-53-117426-6, 978-3-53-118916-1
|
Authors |
Stephanie Kienzler, Juliane A. Lischka, Kienzler, Stephanie, Lischka, Juliane A. |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 1 | 50% |
Student > Master | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 1 | 50% |
Social Sciences | 1 | 50% |