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Marketing to the Ageing Consumer

Overview of attention for book
Cover of 'Marketing to the Ageing Consumer'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The ageing consumer — a historic perspective
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    Chapter 3 Population ageing — situation analysis
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    Chapter 4 Introduction to physiological ageing
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    Chapter 5 Understanding customer touchpoints
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    Chapter 6 The ageing senses
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    Chapter 7 The ageing mind
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    Chapter 8 The ageing body
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    Chapter 9 The meaning of ‘age-friendly’
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    Chapter 10 Evaluating age-friendliness
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    Chapter 11 Creating an age-friendly strategy
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    Chapter 12 Age-friendly employers and governments
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    Chapter 13 The future
Attention for Chapter 10: Evaluating age-friendliness
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