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Chapter title |
The ageing senses
|
---|---|
Chapter number | 6 |
Book title |
Marketing to the Ageing Consumer
|
Published by |
Palgrave Macmillan, London, January 2013
|
DOI | 10.1057/9780230378209_6 |
Book ISBNs |
978-1-349-35095-7, 978-0-230-37820-9
|
Authors |
Dick Stroud, Kim Walker |