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Marketing to the Ageing Consumer

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Attention for Chapter 13: The future
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Chapter title
The future
Chapter number 13
Book title
Marketing to the Ageing Consumer
Published by
Palgrave Macmillan, London, January 2013
DOI 10.1057/9780230378209_13
Book ISBNs
978-1-349-35095-7, 978-0-230-37820-9
Authors

Dick Stroud, Kim Walker