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Mendeley readers
| Title |
Marketing to the Ageing Consumer
|
|---|---|
| Published by |
Palgrave Macmillan, January 2013
|
| DOI | 10.1057/9780230378209 |
| ISBNs |
978-0-230-37820-9, 978-1-349-35095-7
|
| Authors |
Stroud, Dick, Walker, Kim |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 13 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 23% |
| Student > Doctoral Student | 3 | 23% |
| Student > Ph. D. Student | 1 | 8% |
| Professor | 1 | 8% |
| Student > Bachelor | 1 | 8% |
| Other | 0 | 0% |
| Unknown | 4 | 31% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 3 | 23% |
| Business, Management and Accounting | 2 | 15% |
| Design | 2 | 15% |
| Economics, Econometrics and Finance | 1 | 8% |
| Biochemistry, Genetics and Molecular Biology | 1 | 8% |
| Other | 0 | 0% |
| Unknown | 4 | 31% |