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Marketing to the Ageing Consumer

Overview of attention for book
Attention for Chapter 10: Evaluating age-friendliness
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Chapter title
Evaluating age-friendliness
Chapter number 10
Book title
Marketing to the Ageing Consumer
Published by
Palgrave Macmillan, London, January 2013
DOI 10.1057/9780230378209_10
Book ISBNs
978-1-349-35095-7, 978-0-230-37820-9
Authors

Dick Stroud, Kim Walker

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Postgraduate 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%