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Chapter title |
Supplier Diversity Programs and their Impact on Purchasing Agent Negotiation Strategies: A Role Theoretic Model
|
---|---|
Chapter number | 69 |
Book title |
Creating and Delivering Value in Marketing
|
Published by |
Springer International Publishing, October 2015
|
DOI | 10.1007/978-3-319-11848-2_69 |
Book ISBNs |
978-3-31-911847-5, 978-3-31-911848-2
|
Authors |
Rodney L. Stump, Ashwin W. Joshi, Stephen Keysuk Kim, Stump, Rodney L., Joshi, Ashwin W., Kim, Stephen Keysuk |