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Timeline
Mendeley readers
Chapter title |
Relational Marketing Strategy in Corporate Chains-BCR’S’ Customer Specific Marketing’
|
---|---|
Chapter number | 2 |
Book title |
Creating and Delivering Value in Marketing
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11848-2_2 |
Book ISBNs |
978-3-31-911847-5, 978-3-31-911848-2
|
Authors |
Bertil Hultén, Hultén, Bertil |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Postgraduate | 1 | 25% |
Student > Master | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 25% |
Engineering | 1 | 25% |
Unknown | 2 | 50% |