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Timeline
Chapter title |
Accountability in the Buyer-Seller Relationship: Understanding the Influence of Culture on Buyer’S Accountability to the Supplier Firm’S Salesperson
|
---|---|
Chapter number | 14 |
Book title |
Creating and Delivering Value in Marketing
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11848-2_14 |
Book ISBNs |
978-3-31-911847-5, 978-3-31-911848-2
|
Authors |
Enrique P. Becerra, Becerra, Enrique P. |