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Creating and Delivering Value in Marketing

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Cover of 'Creating and Delivering Value in Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 A Blueprinting Perspective to Managing Giving
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    Chapter 2 Relational Marketing Strategy in Corporate Chains-BCR’S’ Customer Specific Marketing’
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    Chapter 3 Differentiation of Retailer Brand Buyers from Manufacturer Brand Buyers
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    Chapter 4 The Relationship Between Environment, Export Strategy Development Approaches and Export Performance
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    Chapter 5 Problems of Export Entrepreneurship in The Sub-Saharan African (SSA)Countries: Evidence from Nigeria
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    Chapter 6 Measuring Consumer Attitudes Towards Gambling a Follow-Up Study
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    Chapter 7 A Demographic Perspective on us Consumers’ Out-of-Town Vacationing and Commercial Lodging Usage While on Vacation
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    Chapter 8 What Happens After Adolescents Leave Home? The Development of Young Adults’ Brand Purchasing Patterns: The Case of College Students
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    Chapter 9 Consumer Ethics of Minorities
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    Chapter 10 Tension in Co-Opetition
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    Chapter 11 Return on Relationships (Ror): Financial Aspects of Relationship Marketing and Crm in a Business-To-Business Context
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    Chapter 12 Exploring Product Replacement in Business Markets
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    Chapter 13 Company Versus Country Branding: “Same, same but Different”
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    Chapter 14 Accountability in the Buyer-Seller Relationship: Understanding the Influence of Culture on Buyer’S Accountability to the Supplier Firm’S Salesperson
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    Chapter 15 The Influence of Consulting Oriented Sales Management Programs on Customer Retention and Long-Term Profit Growth
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    Chapter 16 Sales Career Preparation in the Philippines
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    Chapter 17 Is There Simultaneity in Satisfaction, Voice, and Alternative Attractiveness in Channel Relationships?
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    Chapter 18 The Efficiency of Heuristic Identification of Noisy Variables (Hinov) in Data Mining
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    Chapter 19 A Generalized Model for Asymmetric Effect of Price Elasticities Incorporating Neighborhood Price Effect and Income.
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    Chapter 20 Quality-Value Perceptions and Satisfaction in an E-Shopping Environment: Assessing the Impact on E-Shopping Loyalty
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    Chapter 21 The Effect of Service Quality and Consumer Trust on Retail Website Loyalty
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    Chapter 22 The Internet and ‘Brick and Mortar’ Marketing: some Empirical Insights from Both Sides of the Atlantic
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    Chapter 23 A Study of the Impact of Shopping Orientation on the Perception-Value-Satisfaction Links During an Electronic Catalog Visit
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    Chapter 24 Marketing Origin and Organic Labeled Food Products in Europe: Trade-Off Between Conviction and Convenience Stores
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    Chapter 25 Exploratory Research on Integrated Web-Based Knowledge Management in a Customer Contact
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    Chapter 26 An International Comparison of the use of Codes of Ethics in the Marketplace: Australia and Sweden
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    Chapter 27 Modeling the Effects of Corporate Images and Brand Images on Brand Alliance Evaluation: A Contingency Approach
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    Chapter 28 The Process of Establishing Brand Relationships: Antecedents and Outcomes
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    Chapter 29 The Bullwhip Effect: An Intra-Organisational Approach
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    Chapter 30 Culture Theory in Global Marketing Research: An Assessment from the Literature
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    Chapter 31 The Effect of Culture on Global New Product Development Process
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    Chapter 32 A Cross-Cultural Comparison of Business Students’ Perceptions of Job Market Success after September 11th
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    Chapter 33 Social Exchange: a Scale Development of Individual Difference Orientations
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    Chapter 34 Organizational Change Capability: The Theoretical Construct and its Operational Measurement
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    Chapter 35 Relevance of Indian Ethos/Ethics in Managing Organizations in the 21 st Century
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    Chapter 36 Agents of Change Versus Stewards of Tradition: The Controversial Case of the Augusta National
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    Chapter 37 The Effectiveness of Credit-Card Regulation for Vulnerable Consumers
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    Chapter 38 Generating Value Through Online Interaction: Individual and Situational Differences
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    Chapter 39 The Role of Emerging Communication Technologies in Providing Added Value to Customers
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    Chapter 40 Internet Privacy Preference and its Impact on Internet Behaviors: A Preliminary Analysis
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    Chapter 41 Multiple Levels of Trust and Interfirm Dependence on Supply Chain Coordination: A Framework for Analysis
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    Chapter 42 A Marketing Plan for Marketing Instruction: A Satirical Look at Student Comments
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    Chapter 43 Distance Education in Marketing: Current Practices and Differences Among Institutions in the United States
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    Chapter 44 The Effects of Price Promotions on Consumers’ Price Beliefs
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    Chapter 45 Incomplete Retail Price Information: Consumer Reactions and Managerial Implications
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    Chapter 46 Generalized and Personalized Beliefs Toward Advertising: Which are Better Predictors of Attitudes Toward Advertising in General?
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    Chapter 47 Dynamics of Consumer Beliefs Toward Advertising in the 1990S: Evidence from Longitudinal National Data
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    Chapter 48 Sunk Cost Effect, Escalation of Commitment and the Principle of Fungibility: Consumers’ Reactions to Membership Cards
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    Chapter 49 Supplier Portfolioment: A Strategic Approach
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    Chapter 50 Antecedents and Consequences of Trust in Small Business-Supplier Relationships
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    Chapter 51 Targets of Commitment in Service Provider-Consumer Relationships
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    Chapter 52 A Conceptual Framework for Measuring E-Service Quality
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    Chapter 53 Attractiveness, Trustworthiness, and Expertise: An Exploratory Study Examining College Student Evaluations of Sport Celebrities as Potential Advertising Models
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    Chapter 54 An Interpersonal Perspective on Customer Relationship Management
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    Chapter 55 Customer-To-Customer Interactions in the Service Environment: A Communications Framework for Understanding C2C Dynamics
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    Chapter 56 Socially Pleasant Store Environment and its Impact on Store Image — Abstract
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    Chapter 57 Does Retailing Store’s Strategic Philanthropy Matter?
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    Chapter 58 Teaching Philosphy
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    Chapter 59 Teaching Philosophy: What Makes A Great Teacher
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    Chapter 60 A Longitudinal Examination of Individual, Organizational and Contextual Factors on Technology Adoption and Job Performance
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    Chapter 61 An Investigation of the Customer Retention Activities Strategies of Food- and Clothing Retailers in the Bloemfontein Area, South Africa
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    Chapter 62 The Gap Between Trust in Salesperson and Trust in Selling Organization: Antecedents and Consequences
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    Chapter 63 Moral Ideologies and Ethical Beliefs of Minorities
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    Chapter 64 Structural Adjustment Program Induced Business Environment and Market Orientation on Firm Performance: Empirical Evidence from Ghana
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    Chapter 65 Regional Policy and Economic Development in Nigeria: Perspectives from the Private and Public Sectors
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    Chapter 66 Vital Interface Components’ Relative Importance in Online Shopping Tasks
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    Chapter 67 Gender Differences in Online Buying Attitudes and Behavior: An Exploratory Analysis
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    Chapter 68 Contextual Marketing: The New Business Model for Electronic Commerce
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    Chapter 69 Supplier Diversity Programs and their Impact on Purchasing Agent Negotiation Strategies: A Role Theoretic Model
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    Chapter 70 Enhancing Inter-Firm Performance Through Internet Driven Management of Inter-Organizational Knowledge and Resources
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    Chapter 71 Organizational Learning as a Strategic Tool: Operationalizing an Index of Learning
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    Chapter 72 Australian Coursework-Focused Marketing Masters Degrees: Retraining, Credentials or Preparation for Phd?
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    Chapter 73 Are Marketing Students Different? A Study of Information Economics Beliefs
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    Chapter 74 Faculty Evaluation of Marketing of Research Streams and Self Serving
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    Chapter 75 Market Orientation and Organizational Performance in Mainland China: Test of the Market Orientation Scale (Markor)
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    Chapter 76 Institutional, Organizational, and Strategic Antecedents of Firm Entrepreneurship in Chinese Transitional Economy
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    Chapter 77 Icbs In Russia and the United States: A Promising Measurement for Consumer Behavior?
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    Chapter 78 Applying Issues Management to Meet the Challenges of Corporate Brand Management - an Empirical Investigation in Europe
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    Chapter 79 The Why of Buying Nike – Findings of a Causal Analytical Study
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    Chapter 80 Antecedents to Student Preference for Web-Based and Traditional Classes
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    Chapter 81 A Pedagogically-Effective Use of Internet-Based Technologies to Host a Virtual Class Session
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    Chapter 82 An Examination of Salesperson Specialization
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    Chapter 83 Critical Examination of Salesforce Commitment and Job Involvement as Contributors to Organizational Performance
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    Chapter 84 Personality-Task Interdependence Interaction in Predicting Salespeople’S Organizational Citizenship Behavior
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    Chapter 85 The Irish Consumer Current Sentiments Toward Marketing
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    Chapter 86 Consumers’ Need for Luxury: Scale Development and Cross-National Validation Between Australia and Usa
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    Chapter 87 Consequences of Impulse Buying Cross-Culturally: Or What Will My Friends Think if i Buy That?
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    Chapter 88 Identity and Consumption of Scottish Migrants Residing in England: A Tale of Two Halves?
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    Chapter 89 The Effect of Choice and Rewards on Customers’ Emotions
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    Chapter 90 Dimensions of Brand Attitude and their Effect on Purchase Intention
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    Chapter 91 The Role of International Economic Development in the use of Integrated Marketing Communications
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    Chapter 92 Asian Americans and Advertising
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    Chapter 93 U.K. Smes’ Approach to Servicing Overseas Markets: The Concentration Versus Spreading Debate and the Importance of Managerial Commitment
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    Chapter 94 Service Failures Away from Home: Benefits in Intercultural Service Encounters
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    Chapter 95 Introducing Unrelated Brand Extensions Through Core Brand Sponsorship
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    Chapter 96 Market Orientation and Organizational Performance: A New Product Paradox?
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    Chapter 97 A Study of Strategy Implementation as Expressed Through Sun Tzu’S Principles of War
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    Chapter 98 Does Marketing Management and Education Need a Delicate Balance Between Evolutionary and Spiritual Leadership to Provide Added Value?
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    Chapter 99 Marketing Adding Extra Value Through the Championing of the Democratization of Corporate Purpose
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    Chapter 100 Conceptual Frameworks on Foreign Entry Modes: A Review and Comparison of the Contemporary Literature
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Title
Creating and Delivering Value in Marketing
Published by
Springer International Publishing, November 2014
DOI 10.1007/978-3-319-11848-2
ISBNs
978-3-31-911847-5, 978-3-31-911848-2
Editors

Spotts, Harlan E.

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X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 24 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Colombia 1 4%
Unknown 23 96%

Demographic breakdown

Readers by professional status Count As %
Student > Postgraduate 1 4%
Student > Master 1 4%
Unknown 22 92%
Readers by discipline Count As %
Business, Management and Accounting 2 8%
Unknown 22 92%