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Chapter title |
The Why of Buying Nike – Findings of a Causal Analytical Study
|
---|---|
Chapter number | 79 |
Book title |
Creating and Delivering Value in Marketing
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11848-2_79 |
Book ISBNs |
978-3-31-911847-5, 978-3-31-911848-2
|
Authors |
Robert Morgan, Stephanie Magin, Frank Huber, Andreas Herrmann, Morgan, Robert, Magin, Stephanie, Huber, Frank, Herrmann, Andreas |