You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Chapter title |
Exploring Product Replacement in Business Markets
|
---|---|
Chapter number | 12 |
Book title |
Creating and Delivering Value in Marketing
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11848-2_12 |
Book ISBNs |
978-3-31-911847-5, 978-3-31-911848-2
|
Authors |
Wim G. Biemans, Bas Hillebrand, Biemans, Wim G., Hillebrand, Bas |