You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Movie Branding
|
---|---|
Chapter number | 4 |
Book title |
Erfolgreiche Führung von Medienmarken
|
Published by |
Gabler Verlag, Wiesbaden, January 2004
|
DOI | 10.1007/978-3-663-08025-1_4 |
Book ISBNs |
978-3-40-912512-3, 978-3-66-308025-1
|
Authors |
Thorsten Hennig-Thurau, Torsten Heitjans |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 1 | 33% |
Unknown | 2 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 33% |
Unknown | 2 | 67% |