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| Chapter title |
BILD
|
|---|---|
| Chapter number | 5 |
| Book title |
Erfolgreiche Führung von Medienmarken
|
| Published by |
Gabler Verlag, Wiesbaden, January 2004
|
| DOI | 10.1007/978-3-663-08025-1_5 |
| Book ISBNs |
978-3-40-912512-3, 978-3-66-308025-1
|
| Authors |
Tobias Lobe |