You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Die Medienmarke FTD
|
|---|---|
| Chapter number | 7 |
| Book title |
Erfolgreiche Führung von Medienmarken
|
| Published by |
Gabler Verlag, Wiesbaden, January 2004
|
| DOI | 10.1007/978-3-663-08025-1_7 |
| Book ISBNs |
978-3-40-912512-3, 978-3-66-308025-1
|
| Authors |
Tanja Madsen |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 1 | 50% |
| Student > Doctoral Student | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 50% |
| Social Sciences | 1 | 50% |