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Mendeley readers
| Chapter title |
Movie Branding
|
|---|---|
| Chapter number | 4 |
| Book title |
Erfolgreiche Führung von Medienmarken
|
| Published by |
Gabler Verlag, Wiesbaden, January 2004
|
| DOI | 10.1007/978-3-663-08025-1_4 |
| Book ISBNs |
978-3-40-912512-3, 978-3-66-308025-1
|
| Authors |
Thorsten Hennig-Thurau, Torsten Heitjans |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor > Associate Professor | 1 | 33% |
| Unknown | 2 | 67% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 33% |
| Unknown | 2 | 67% |