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Erfolgreiche Führung von Medienmarken

Overview of attention for book
Attention for Chapter 8: Markenführung für Stadt-Magazine am Beispiel Stadt Revue Köln Magazin
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Chapter title
Markenführung für Stadt-Magazine am Beispiel Stadt Revue Köln Magazin
Chapter number 8
Book title
Erfolgreiche Führung von Medienmarken
Published by
Gabler Verlag, Wiesbaden, January 2004
DOI 10.1007/978-3-663-08025-1_8
Book ISBNs
978-3-40-912512-3, 978-3-66-308025-1
Authors

Carsten Baumgarth, Michael Meiger

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 50%
Student > Doctoral Student 1 50%
Readers by discipline Count As %
Unspecified 1 50%
Social Sciences 1 50%