You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Markenpolitik der Buchverlage
|
|---|---|
| Chapter number | 3 |
| Book title |
Erfolgreiche Führung von Medienmarken
|
| Published by |
Gabler Verlag, Wiesbaden, January 2004
|
| DOI | 10.1007/978-3-663-08025-1_3 |
| Book ISBNs |
978-3-40-912512-3, 978-3-66-308025-1
|
| Authors |
Karsten Polthier, Detlef Wolters |