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Marketing Research and Modeling: Progress and Prospects

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Cover of 'Marketing Research and Modeling: Progress and Prospects'

Table of Contents

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    Book Overview
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    Chapter 1 Paul Green and a Brief History of Marketing Research
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    Chapter 2 When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green’s Research
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    Chapter 3 Applications of Multivariate Latent Variable Models in Marketing
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    Chapter 4 Multidimensional Scaling and Clustering in Marketing: Paul Green’s Role
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    Chapter 5 Market Research and the Rise of the Web: The Challenge
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    Chapter 6 Thirty Years of Conjoint Analysis: Reflections and Prospects
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    Chapter 7 Conjoint Analysis, Related Modeling, and Applications
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    Chapter 8 Buyer Choice Simulators, Optimizers, and Dynamic Models
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    Chapter 9 A 20+ Years’ Retrospective on Choice Experiments
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    Chapter 10 Evolving Conjoint Analysis: From Rational Features/Benefits to an Off-the-Shelf Marketing Database
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    Chapter 11 The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist
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    Chapter 12 The Journal of Marketing Research : Its Initiation, Growth, and Knowledge Dissemination
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    Chapter 13 Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green’s Career
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    Chapter 14 Continuing the Aldersonian Research Tradition
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    Chapter 15 Reflections and Conclusions: The Link Between Advances in Marketing Research and Practice
Attention for Chapter 6: Thirty Years of Conjoint Analysis: Reflections and Prospects
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Chapter title
Thirty Years of Conjoint Analysis: Reflections and Prospects
Chapter number 6
Book title
Marketing Research and Modeling: Progress and Prospects
Published by
Springer, Boston, MA, January 2004
DOI 10.1007/978-0-387-28692-1_6
Book ISBNs
978-0-387-24308-5, 978-0-387-28692-1
Authors

Paul E. Green, Abba M. Krieger, Yoram Wind, Green, Paul E., Krieger, Abba M., Wind, Yoram

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X Demographics

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 20 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 4 20%
Researcher 2 10%
Student > Master 2 10%
Student > Doctoral Student 1 5%
Student > Bachelor 1 5%
Other 3 15%
Unknown 7 35%
Readers by discipline Count As %
Business, Management and Accounting 4 20%
Engineering 4 20%
Social Sciences 3 15%
Psychology 1 5%
Unknown 8 40%