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Chapter title |
Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green’s Career
|
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Chapter number | 13 |
Book title |
Marketing Research and Modeling: Progress and Prospects
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Published by |
Springer, Boston, MA, January 2004
|
DOI | 10.1007/978-0-387-28692-1_13 |
Book ISBNs |
978-0-387-24308-5, 978-0-387-28692-1
|
Authors |
David Schmittlein, Morris Hamburg, Raymond R. Burke, Gordon A. Wyner, Richard M. Johnson, Howard Moskowitz, Vijay Mahajan, Lester Neidell, Patrick Harker, Ron Frank, Abba Krieger, Steve Hoch, Cathy Schaffer, Richard R. Batsell, John Hauser, Paul Green, Schmittlein, David, Hamburg, Morris, Burke, Raymond R., Wyner, Gordon A., Johnson, Richard M., Moskowitz, Howard, Mahajan, Vijay, Neidell, Lester, Harker, Patrick, Frank, Ron, Krieger, Abba, Hoch, Steve, Schaffer, Cathy, Batsell, Richard R., Hauser, John, Green, Paul |