You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Applications of Multivariate Latent Variable Models in Marketing
|
---|---|
Chapter number | 3 |
Book title |
Marketing Research and Modeling: Progress and Prospects
|
Published by |
Springer, Boston, MA, January 2004
|
DOI | 10.1007/978-0-387-28692-1_3 |
Book ISBNs |
978-0-387-24308-5, 978-0-387-28692-1
|
Authors |
Wayne S. DeSarbo, Wagner A. Kamakura, Michel Wedel, DeSarbo, Wayne S., Kamakura, Wagner A., Wedel, Michel |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
United Kingdom | 2 | 18% |
Italy | 1 | 9% |
France | 1 | 9% |
Unknown | 7 | 64% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 3 | 27% |
Professor | 3 | 27% |
Researcher | 2 | 18% |
Lecturer > Senior Lecturer | 1 | 9% |
Professor > Associate Professor | 1 | 9% |
Other | 0 | 0% |
Unknown | 1 | 9% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 45% |
Economics, Econometrics and Finance | 2 | 18% |
Psychology | 1 | 9% |
Mathematics | 1 | 9% |
Unknown | 2 | 18% |