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Chapter title |
The Journal of Marketing Research : Its Initiation, Growth, and Knowledge Dissemination
|
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Chapter number | 12 |
Book title |
Marketing Research and Modeling: Progress and Prospects
|
Published by |
Springer, Boston, MA, January 2004
|
DOI | 10.1007/978-0-387-28692-1_12 |
Book ISBNs |
978-0-387-24308-5, 978-0-387-28692-1
|
Authors |
Paul E. Green, Richard M. Johnson, William D. Neal, Green, Paul E., Johnson, Richard M., Neal, William D. |