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Marketing Research and Modeling: Progress and Prospects

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Cover of 'Marketing Research and Modeling: Progress and Prospects'

Table of Contents

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    Book Overview
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    Chapter 1 Paul Green and a Brief History of Marketing Research
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    Chapter 2 When BDT in Marketing Meant Bayesian Decision Theory: The Influence of Paul Green’s Research
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    Chapter 3 Applications of Multivariate Latent Variable Models in Marketing
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    Chapter 4 Multidimensional Scaling and Clustering in Marketing: Paul Green’s Role
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    Chapter 5 Market Research and the Rise of the Web: The Challenge
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    Chapter 6 Thirty Years of Conjoint Analysis: Reflections and Prospects
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    Chapter 7 Conjoint Analysis, Related Modeling, and Applications
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    Chapter 8 Buyer Choice Simulators, Optimizers, and Dynamic Models
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    Chapter 9 A 20+ Years’ Retrospective on Choice Experiments
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    Chapter 10 Evolving Conjoint Analysis: From Rational Features/Benefits to an Off-the-Shelf Marketing Database
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    Chapter 11 The Vagaries of Becoming (and Remaining) a Marketing Research Methodologist
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    Chapter 12 The Journal of Marketing Research : Its Initiation, Growth, and Knowledge Dissemination
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    Chapter 13 Personal Reflections and Tributes from the May 2002 Conference Celebrating Paul Green’s Career
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    Chapter 14 Continuing the Aldersonian Research Tradition
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    Chapter 15 Reflections and Conclusions: The Link Between Advances in Marketing Research and Practice
Attention for Chapter 6: Thirty Years of Conjoint Analysis: Reflections and Prospects
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