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Mendeley readers
Chapter title |
The Effects of Price Promotions on Consumers’ Price Beliefs
|
---|---|
Chapter number | 44 |
Book title |
Creating and Delivering Value in Marketing
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11848-2_44 |
Book ISBNs |
978-3-31-911847-5, 978-3-31-911848-2
|
Authors |
Michel Laroche, Maria Kalamas, Xavier Renard, Laroche, Michel, Kalamas, Maria, Renard, Xavier |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 100% |