Handbuch Werbeforschung
VS Verlag für Sozialwissenschaften
Chapter title |
Apparative Messungen in der Werbewirkungsforschung
|
---|---|
Chapter number | 25 |
Book title |
Handbuch Werbeforschung
|
Published by |
Springer VS, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-531-18916-1_25 |
Book ISBNs |
978-3-53-117426-6, 978-3-53-118916-1
|
Authors |
Matthias Hofer, Andreas Fahr, Hofer, Matthias, Fahr, Andreas |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Psychology | 1 | 50% |
Unknown | 1 | 50% |