Handbuch Werbeforschung
VS Verlag für Sozialwissenschaften
Chapter title |
Grüne Werbung
|
---|---|
Chapter number | 32 |
Book title |
Handbuch Werbeforschung
|
Published by |
Springer VS, Wiesbaden, January 2016
|
DOI | 10.1007/978-3-531-18916-1_32 |
Book ISBNs |
978-3-53-117426-6, 978-3-53-118916-1
|
Authors |
Anke Wonneberger, Jörg Matthes, Wonneberger, Anke, Matthes, Jörg |
Country | Count | As % |
---|---|---|
Unknown | 14 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 4 | 29% |
Student > Master | 3 | 21% |
Researcher | 1 | 7% |
Librarian | 1 | 7% |
Unknown | 5 | 36% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 3 | 21% |
Economics, Econometrics and Finance | 3 | 21% |
Business, Management and Accounting | 1 | 7% |
Psychology | 1 | 7% |
Unknown | 6 | 43% |