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Timeline
Mendeley readers
Chapter title |
A Broader Look at the Marketing Mix
|
---|---|
Chapter number | 2 |
Book title |
Modern Marketing Communications
|
Published by |
Springer, Dordrecht, January 1990
|
DOI | 10.1007/978-94-011-6868-7_2 |
Book ISBNs |
978-0-216-92694-3, 978-9-40-116868-7
|
Authors |
Frank Jefkins, Jefkins, Frank |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 2 | 33% |
Unspecified | 1 | 17% |
Student > Postgraduate | 1 | 17% |
Unknown | 2 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 17% |
Business, Management and Accounting | 1 | 17% |
Social Sciences | 1 | 17% |
Unknown | 3 | 50% |