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Ernest Dichter and Motivation Research

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Cover of 'Ernest Dichter and Motivation Research'

Table of Contents

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    Book Overview
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    Chapter 1 Ernest Dichter, Motivation Research and the ‘Century of the Consumer’
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    Chapter 2 From Vienna to the United States and Back: Ernest Dichter and American Consumer Culture
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    Chapter 3 Ernest Dichter: The Motivational Researcher
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    Chapter 4 Ernest Dichter, Religion and the Spirit of Capitalism: An Exegete of Pure Cult Religion Serves Consumer Society
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    Chapter 5 Ernest Dichter and Consumer Behaviour: Intellectual Primacy and Interpretive Consumer Research
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    Chapter 6 Ernest Dichter’s Studies on Automobile Marketing
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    Chapter 7 Ernest Dichter and the Peacock Revolution: Motivation Research, the Menswear Market and the DuPont Company
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    Chapter 8 The ‘Sex of Food’: Ernest Dichter, Libido and American Food Advertising
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    Chapter 9 Patriarch or Promoter of the Women’s Movement? Ernest Dichter and his Interpretation of the Female Image
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    Chapter 10 Ernest Dichter as Midwife and Educator: Post-war European Consumer Societies and the Sociology of the Consumer
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    Chapter 11 A Backward Republic or ‘Brave New Austria’? Market and Motivation Research in Dichter’s Home Country after the Second World War
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    Chapter 12 The Reception of Ernest Dichter and the Resistance to Motivation Research in Francophone Europe
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    Chapter 13 Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain
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    Chapter 14 The ‘Depth Boy’ — Ernest Dichter and the Post-war German Advertising Elite
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    Chapter 15 ‘Victim of a Technical Hitch …’: Ernest Dichter as Proprietor of a Guesthouse with Bugging Installation
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    Chapter 16 Motivation Research — Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-power
Attention for Chapter 6: Ernest Dichter’s Studies on Automobile Marketing
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Chapter title
Ernest Dichter’s Studies on Automobile Marketing
Chapter number 6
Book title
Ernest Dichter and Motivation Research
Published by
Palgrave Macmillan, London, January 2010
DOI 10.1057/9780230293946_6
Book ISBNs
978-1-349-35955-4, 978-0-230-29394-6
Authors

Helene Karmasin, Karmasin, Helene

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 50%
Unknown 1 50%
Readers by discipline Count As %
Economics, Econometrics and Finance 1 50%
Unknown 1 50%

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