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Chapter title |
The Reception of Ernest Dichter and the Resistance to Motivation Research in Francophone Europe
|
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Chapter number | 12 |
Book title |
Ernest Dichter and Motivation Research
|
Published by |
Palgrave Macmillan, London, January 2010
|
DOI | 10.1057/9780230293946_12 |
Book ISBNs |
978-1-349-35955-4, 978-0-230-29394-6
|
Authors |
Véronique Pouillard, Pouillard, Véronique |