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Chapter title |
Ernest Dichter as Midwife and Educator: Post-war European Consumer Societies and the Sociology of the Consumer
|
---|---|
Chapter number | 10 |
Book title |
Ernest Dichter and Motivation Research
|
Published by |
Palgrave Macmillan, London, January 2010
|
DOI | 10.1057/9780230293946_10 |
Book ISBNs |
978-1-349-35955-4, 978-0-230-29394-6
|
Authors |
Kai-Uwe Hellmann, Hellmann, Kai-Uwe |