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Ernest Dichter and Motivation Research

Overview of attention for book
Cover of 'Ernest Dichter and Motivation Research'

Table of Contents

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    Book Overview
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    Chapter 1 Ernest Dichter, Motivation Research and the ‘Century of the Consumer’
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    Chapter 2 From Vienna to the United States and Back: Ernest Dichter and American Consumer Culture
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    Chapter 3 Ernest Dichter: The Motivational Researcher
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    Chapter 4 Ernest Dichter, Religion and the Spirit of Capitalism: An Exegete of Pure Cult Religion Serves Consumer Society
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    Chapter 5 Ernest Dichter and Consumer Behaviour: Intellectual Primacy and Interpretive Consumer Research
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    Chapter 6 Ernest Dichter’s Studies on Automobile Marketing
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    Chapter 7 Ernest Dichter and the Peacock Revolution: Motivation Research, the Menswear Market and the DuPont Company
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    Chapter 8 The ‘Sex of Food’: Ernest Dichter, Libido and American Food Advertising
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    Chapter 9 Patriarch or Promoter of the Women’s Movement? Ernest Dichter and his Interpretation of the Female Image
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    Chapter 10 Ernest Dichter as Midwife and Educator: Post-war European Consumer Societies and the Sociology of the Consumer
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    Chapter 11 A Backward Republic or ‘Brave New Austria’? Market and Motivation Research in Dichter’s Home Country after the Second World War
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    Chapter 12 The Reception of Ernest Dichter and the Resistance to Motivation Research in Francophone Europe
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    Chapter 13 Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain
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    Chapter 14 The ‘Depth Boy’ — Ernest Dichter and the Post-war German Advertising Elite
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    Chapter 15 ‘Victim of a Technical Hitch …’: Ernest Dichter as Proprietor of a Guesthouse with Bugging Installation
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    Chapter 16 Motivation Research — Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-power
Overall attention for this book and its chapters
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1 Wikipedia page

Citations

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Title
Ernest Dichter and Motivation Research
Published by
Palgrave Macmillan UK, January 2010
DOI 10.1057/9780230293946
ISBNs
978-1-349-35955-4, 978-0-230-29394-6
Editors

Schwarzkopf, Stefan, Gries, Rainer

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X Demographics

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 Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 17 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 4 24%
Student > Master 3 18%
Student > Bachelor 2 12%
Professor 1 6%
Lecturer 1 6%
Other 2 12%
Unknown 4 24%
Readers by discipline Count As %
Business, Management and Accounting 4 24%
Social Sciences 4 24%
Psychology 2 12%
Agricultural and Biological Sciences 1 6%
Arts and Humanities 1 6%
Other 1 6%
Unknown 4 24%

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