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| Chapter title |
Ten Steps to Building an Asian Brand
|
|---|---|
| Chapter number | 9 |
| Book title |
Asian Brand Strategy (Revised and Updated)
|
| Published by |
Palgrave Macmillan, London, January 2015
|
| DOI | 10.1057/9781137359179_9 |
| Book ISBNs |
978-1-349-67574-6, 978-1-137-35917-9
|
| Authors |
Martin Roll, Roll, Martin |