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Mendeley readers
| Chapter title |
Branding — The Driver of a Successful Business Strategy
|
|---|---|
| Chapter number | 2 |
| Book title |
Asian Brand Strategy (Revised and Updated)
|
| Published by |
Palgrave Macmillan, London, January 2015
|
| DOI | 10.1057/9781137359179_2 |
| Book ISBNs |
978-1-349-67574-6, 978-1-137-35917-9
|
| Authors |
Martin Roll, Roll, Martin |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 50% |
| Student > Bachelor | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 50% |
| Business, Management and Accounting | 1 | 50% |