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Asian Brand Strategy (Revised and Updated)

Overview of attention for book
Attention for Chapter 10: Asian Brands Toward 2020 — A New Confidence in the Boardroom
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Chapter title
Asian Brands Toward 2020 — A New Confidence in the Boardroom
Chapter number 10
Book title
Asian Brand Strategy (Revised and Updated)
Published by
Palgrave Macmillan, London, January 2015
DOI 10.1057/9781137359179_10
Book ISBNs
978-1-349-67574-6, 978-1-137-35917-9
Authors

Martin Roll, Roll, Martin

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 1 100%
Readers by discipline Count As %
Agricultural and Biological Sciences 1 100%