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Mendeley readers
| Title |
Asian Brand Strategy (Revised and Updated)
|
|---|---|
| Published by |
Palgrave Macmillan UK, February 2016
|
| DOI | 10.1057/9781137359179 |
| ISBNs |
978-1-349-67574-6, 978-1-137-35917-9
|
| Authors |
Roll, Martin |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 22 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 4 | 18% |
| Student > Ph. D. Student | 3 | 14% |
| Student > Master | 3 | 14% |
| Student > Doctoral Student | 2 | 9% |
| Researcher | 2 | 9% |
| Other | 1 | 5% |
| Unknown | 7 | 32% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 8 | 36% |
| Social Sciences | 2 | 9% |
| Sports and Recreations | 1 | 5% |
| Arts and Humanities | 1 | 5% |
| Engineering | 1 | 5% |
| Other | 1 | 5% |
| Unknown | 8 | 36% |