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Mendeley readers
| Chapter title |
Asian Brand Strategy
|
|---|---|
| Chapter number | 6 |
| Book title |
Asian Brand Strategy (Revised and Updated)
|
| Published by |
Palgrave Macmillan, London, January 2015
|
| DOI | 10.1057/9781137359179_6 |
| Book ISBNs |
978-1-349-67574-6, 978-1-137-35917-9
|
| Authors |
Martin Roll, Roll, Martin |
Mendeley readers
The data shown below were compiled from readership statistics for 54 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 54 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 15 | 28% |
| Student > Bachelor | 9 | 17% |
| Lecturer | 4 | 7% |
| Student > Postgraduate | 4 | 7% |
| Student > Ph. D. Student | 4 | 7% |
| Other | 5 | 9% |
| Unknown | 13 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 25 | 46% |
| Social Sciences | 8 | 15% |
| Economics, Econometrics and Finance | 3 | 6% |
| Engineering | 2 | 4% |
| Arts and Humanities | 1 | 2% |
| Other | 2 | 4% |
| Unknown | 13 | 24% |