You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
A Typology of Market Windows and Antecedents of Firm Readiness in the Launching of Multiple Generations of New Products
|
---|---|
Chapter number | 24 |
Book title |
Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11882-6_24 |
Book ISBNs |
978-3-31-911881-9, 978-3-31-911882-6
|
Authors |
Scott G. Dacko, Olivier Furrer, Ben Shaw-Ching Liu, D. Sudharshan |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 6 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 17% |
Student > Doctoral Student | 1 | 17% |
Unknown | 4 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 2 | 33% |
Unknown | 4 | 67% |