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Chapter title |
Who Owns the Customer Relationship?
|
---|---|
Chapter number | 41 |
Book title |
Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-11882-6_41 |
Book ISBNs |
978-3-31-911881-9, 978-3-31-911882-6
|
Authors |
Kenneth A. Hunt, R. Edward Bashaw, Bill Dodds |