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Chapter title |
Do We Exactly Know What Is Actually Published? A Positioning Analysis Of Four Major Marketing Journals (Jams, Jm, Jmr, Jcr) For The Period 1996–2001.
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Chapter number | 37 |
Book title |
Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-11882-6_37 |
Book ISBNs |
978-3-31-911881-9, 978-3-31-911882-6
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Authors |
Jean Boisvert |