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Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

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Cover of 'Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference'

Table of Contents

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    Book Overview
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    Chapter 1 Deregulation Of Professional Accounting Services In The United Kingdom: Understanding The Effects Of Price Competition
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    Chapter 2 Use It Or Lose It: Time-Limited Promotions And Purchase Behavior
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    Chapter 3 Key Issues In Tourism Loyalty Marketing
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    Chapter 4 Analyzing ‘A Taste of the Valley’ Festival Success Factors: Exploratory Study
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    Chapter 5 The Effects of Wait Expectations, Store Atmosphere and Merchandise Value Perceptions on Store Patronage Intentions
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    Chapter 6 Retail Cooperative Groups: Effectiveness In A Hypercompetitive Market
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    Chapter 7 Technology-Based Self-Service: Issues For Retail Management And Research
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    Chapter 8 What You See is What You Get: Current Issues on Web Interface and Design
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    Chapter 9 Channel Integration In New Product Export: Antecedents And Performance
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    Chapter 10 The Development Process Of Strategic Marketing Plans In Uk And Australian Companies: A Preliminary Investigation
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    Chapter 11 Situational and Individual Variables Affecting Consumer Preference for Interpersonal Information Sources
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    Chapter 12 The Impact of Information Type and Involvement on Attitude: An Examination of Product Label Information
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    Chapter 13 Opportunities and Risks of Transparency in Markets
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    Chapter 14 Toward Understanding Social Influence on Organizational Buyers' Communication Choices
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    Chapter 15 The Moderating Effect of Brand Equity on B2B Relationships
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    Chapter 16 An International Marketing Manifesto
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    Chapter 17 Public Policy and Public Opinion: Globalization and Market Driven Economic Reforms
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    Chapter 18 Domestic Country Bias, Country-of-Origin Effects and Consumer Ethnocentrism: An Integrative Approach
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    Chapter 19 Fear of Success: Exploring Gender and Age Differences
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    Chapter 20 Job Performance and Actual Turnover in an Expatriate (Guest Worker) Sales Setting: The Moderating Role of Expatriate Adjustment
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    Chapter 21 Negotiation and Influence Communications: a Critical Review Based Upon a Contingency Approach
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    Chapter 22 The Relationship Between Emotional Intelligence and Sales Performance: an Exploratory Study
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    Chapter 23 Organizational and Motivational Influence on Creativity, Working Hard, and Performance: a Case of Korean Marketing Practitioners
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    Chapter 24 A Typology of Market Windows and Antecedents of Firm Readiness in the Launching of Multiple Generations of New Products
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    Chapter 25 Interdepartmental Interaction Between Accounting and Marketing: Examination of Differences Based on Level of Interdependence
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    Chapter 26 Statement of Teaching Philosophy
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    Chapter 27 My Life-Long Teaching Philosophy
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    Chapter 28 A Statement of Teaching Philosophy
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    Chapter 29 Teaching Philosophy
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    Chapter 30 Success Factors in Non-Store Retailing: Exploring the Great Merchants Framework
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    Chapter 31 How Do Consumers Perceive the Overall Price-Level of a Grocery Store? — An Exploratory Field Study
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    Chapter 32 Antecedents of Customer Loyalty — Findings of a Causal Analytical Study in the Retail Bank Sector
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    Chapter 33 Technology Turbulence And Customer Orientation: A New Perspective
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    Chapter 34 Determinants Of Online Patronage Behavior In A Retail Setting
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    Chapter 35 Emerging Jurisdictional Issues in Online Marketing
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    Chapter 36 Exploring a Valid and Reliable Scale of Consumer Privacy and Security Concerns on the Internet and their Implications for E-Commerce
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    Chapter 37 Do We Exactly Know What Is Actually Published? A Positioning Analysis Of Four Major Marketing Journals (Jams, Jm, Jmr, Jcr) For The Period 1996–2001.
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    Chapter 38 The Evolution of Capitalism and the Quest for Academic Entrepreneurship in Undergraduate Business and Marketing Programs
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    Chapter 39 Founding Your own Nonprofit Organization As a Teaching Tool
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    Chapter 40 Something Approaching Science? Cluster Analysis Procedures In The Crm Era
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    Chapter 41 Who Owns the Customer Relationship?
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    Chapter 42 Social Aspects of Professional Service Relationships: Their Impact on Customer Satisfaction and Compliance
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    Chapter 43 From Leisure-Sport-Activity to Big Business New Demands in the Field of Sports-Club-Management Regarding the Measuring of Spectator-Oriented Performances in Soccer
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    Chapter 44 Ecotourism — Initiatives In Select States Of India
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    Chapter 45 Destination Branding: A New Concept for Tourism Marketing
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    Chapter 46 Multiple and Asymmetric Perceptions of Trust
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    Chapter 47 Mail Surveys: A Closer Look at Nonresponse Rates
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    Chapter 48 Truth and Dare: A Research Note on an Eclectic Agenda for Marketing
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    Chapter 49 Studying Cultural Values on the Web: A Cross-Cultural Study of U.S and Mexican Web Sites
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    Chapter 50 The Reification of Levitt: Advertising Preferences for Mexican and American Online Consumers
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    Chapter 51 The Influence of Cultural Factors on Consumers' Reactions to Internet Advertisements
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    Chapter 52 The Evaluation of Service Brand Extensions
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    Chapter 53 Attributions of Waiting Time: Conceptualization and Research Agenda
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    Chapter 54 The Impact of Information Sources on Service Quality Expectations: a Cross-Cultural Comparison
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    Chapter 55 An Archaeological Perspective on the Evolution of Social Class and Consumption Patterns in the Modern World
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    Chapter 56 Reversing the Supply Chain Management Paradigm
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    Chapter 57 Hypermediaries and their Impact on Interorganizational Relationships
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    Chapter 58 Atmospherics Research: Where do We Go from Here?
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    Chapter 59 Satisfaction Following an Electronic Catalogue Visit: The Impact of Perceived Legibility and Perceived Stimulation
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    Chapter 60 Where Does the Responsibility for Retention Rest? Modeling the Effects of Individual and Group Level Factors on Customer Retention Using Bayesian Reversible Jump Mcmc Methods
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    Chapter 61 Eating Disorders – The Role of Advertising and Editorial
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    Chapter 62 STAS and Logit Modeling of Advertising and Promotion Effects
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    Chapter 63 Kompas 2 nd Generation: Typologies That Travels in Time and Space
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    Chapter 64 On-Line Group Assignments Using WebCT
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    Chapter 65 An Exploratory Study Of Students' Perception Of Oral Presentation Assessment Criteria — A Western Australian Case
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    Chapter 66 Traditional Versus Distance Learning Course Structures: Differences In Student Learning And Satisfaction
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    Chapter 67 An Integrated Model Of Attitude And Choice: An Interaction Approach
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    Chapter 68 Social Advertising: Effects of Dominance and Fit on Attitudes and Behavioral Intentions
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    Chapter 69 Taming Frankenstein: An Experimental Investigation into the Effects of Additional Product Benefits on Consumer Acceptance of GM Products
Overall attention for this book and its chapters
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Title
Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer International Publishing, November 2014
DOI 10.1007/978-3-319-11882-6
ISBNs
978-3-31-911881-9, 978-3-31-911882-6
Editors

Spotts, Harlan E.

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The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 30 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 30 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 12 40%
Student > Ph. D. Student 5 17%
Researcher 4 13%
Student > Bachelor 3 10%
Student > Doctoral Student 3 10%
Other 3 10%
Readers by discipline Count As %
Business, Management and Accounting 14 47%
Economics, Econometrics and Finance 4 13%
Unspecified 2 7%
Computer Science 2 7%
Environmental Science 2 7%
Other 6 20%