The Application of Key Account Management in Chinese Aluminum Industry
Conference proceeding (September 2009)
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Key Account Management in Business-to-Business Markets
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 State-of-the-art of key account management in academia and science
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Altmetric BadgeChapter 3 Key account management controlling
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Altmetric BadgeChapter 4 Analyzing key account management from the perspective of transaction cost economics
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Altmetric BadgeChapter 5 Challenging the organization: the implementation of key account management
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Altmetric BadgeChapter 6 Determining the economic value of key account management in business relationships
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Altmetric BadgeChapter 7 Management implications
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Altmetric BadgeChapter 8 Conclusion
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Altmetric BadgeChapter 9 Bibliography