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Key Account Management in Business-to-Business Markets

Overview of attention for book
Attention for Chapter 6: Determining the economic value of key account management in business relationships
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Citations

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Readers on

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2 Mendeley
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Chapter title
Determining the economic value of key account management in business relationships
Chapter number 6
Book title
Key Account Management in Business-to-Business Markets
Published by
DUV, January 2006
DOI 10.1007/978-3-8350-9355-3_6
Book ISBNs
978-3-83-500517-4, 978-3-83-509355-3
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 1 50%
Unknown 1 50%

Demographic breakdown

Readers by professional status Count As %
Lecturer > Senior Lecturer 1 50%
Unknown 1 50%
Readers by discipline Count As %
Business, Management and Accounting 2 100%