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Key Account Management in Business-to-Business Markets

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Cover of 'Key Account Management in Business-to-Business Markets'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 State-of-the-art of key account management in academia and science
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    Chapter 3 Key account management controlling
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    Chapter 4 Analyzing key account management from the perspective of transaction cost economics
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    Chapter 5 Challenging the organization: the implementation of key account management
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    Chapter 6 Determining the economic value of key account management in business relationships
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    Chapter 7 Management implications
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    Chapter 8 Conclusion
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    Chapter 9 Bibliography
Attention for Chapter 1: Introduction
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Chapter title
Introduction
Chapter number 1
Book title
Key Account Management in Business-to-Business Markets
Published by
DUV, January 2006
DOI 10.1007/978-3-8350-9355-3_1
Book ISBNs
978-3-83-500517-4, 978-3-83-509355-3
View on publisher site

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