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Timeline
Mendeley readers
Chapter title |
Marketing Strategies, Environment and Performance of Malaysian Firms
|
---|---|
Chapter number | 154 |
Book title |
Proceedings of the 1997 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_154 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
Faridah Haji Hassan, Hassan, Faridah Haji |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Student > Doctoral Student | 1 | 20% |
Unknown | 3 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Business, Management and Accounting | 1 | 20% |
Unknown | 3 | 60% |