You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
The Experiential International Business Plan as a Capstone MBA Course
|
---|---|
Chapter number | 36 |
Book title |
Proceedings of the 1997 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_36 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
Victor V. Cordell, Tamara L. Plaster, Cordell, Victor V., Plaster, Tamara L. |