You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
A Validation of Macneil’s Relational Norms in an Indian Context
|
---|---|
Chapter number | 128 |
Book title |
Proceedings of the 1997 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_128 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
Audhesh K. Paswan, Joyce A. Young, Paswan, Audhesh K., Young, Joyce A. |