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Chapter title |
Personal Selling Interactions: Global Versus Local Principles
|
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Chapter number | 17 |
Book title |
Proceedings of the 1997 World Marketing Congress
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17320-7_17 |
Book ISBNs |
978-3-31-917319-1, 978-3-31-917320-7
|
Authors |
Anne Macquin, Nathalie Prime, Dominique Rouziès, Macquin, Anne, Prime, Nathalie, Rouziès, Dominique |