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Retail Power Plays: From Trading to Brand Leadership

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Cover of 'Retail Power Plays: From Trading to Brand Leadership'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: From Trading to Brand Leadership
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    Chapter 2 The Growth of Retail Power and the Brand-building Challenge
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    Chapter 3 Are Retail Brands Different from Producer Brands?
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    Chapter 4 Repertoire Retailing: Fashion and Home Lifestyle
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    Chapter 5 Proximity Retailing
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    Chapter 6 Category Killers
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    Chapter 7 Grocery Retailing
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    Chapter 8 Managing Multiplicity: The Detail in Retail
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    Chapter 9 Organising for Retail Brand Management
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    Chapter 10 Investing in Store Brands
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    Chapter 11 Investing in the Brand-Customer Relationship
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    Chapter 12 Investing in Brand Integrity
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    Chapter 13 The Financial Services Supermarket
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    Chapter 14 The Producer Perspective: Partnerships and Paranoia
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    Chapter 15 Retailing Without Frontiers
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    Chapter 16 Multi-business Retailing: Sum and Parts
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    Chapter 17 Home Shopping: From Mail Order to the Virtual Mall
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    Chapter 18 Summary and Conclusion
Attention for Chapter 3: Are Retail Brands Different from Producer Brands?
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